SLSQ Partners with Breaka

SLSQ has partnered with Breaka Flavoured Milk to deliver surf safe message around Queensland

Two iconic organisations in Surf Life Saving Queensland (SLSQ) and Breaka Flavoured Milk have joined forces to ensure that the beach safety message reaches every corner of the state through a new partnership. With the ink still drying on the agreement, plans are already underway to implement benefits throughout the community and surf life saving movement around Queensland.

With a strong focus on SLSQ’s community awareness and youth development programs, the partnership will provide resources to SLSQ to continue to deliver effective programs such as Beach to Bush and the Gold Coast Beach Safe Program.

SLSQ’s Chief Executive Officer, John Brennan OAM said that the partnership will go a long way in ensuring that important surf safety messages continue to be delivered to key community groups.

“In addition to volunteers on our beaches, Surf Life Saving in Queensland has a strong history of providing effective community awareness programs, so that we teach as many Queenslanders and visitors to our state as possible how to be beach safe before they set foot on the sand,” Mr Brennan said.

“This partnership will see many of our established and effective programs continue for the next three years under the support of Breaka, and we are very appreciative of that.”

General Manager of Marketing for Breaka, David Waugh, was excited by the new partnership and the opportunities that it would present for not only both organisations, but everyone that was reached by the programs being supported.

“Breaka has had a long association with surf sports in Queensland, and we are proud to now be supporting the iconic organisation that is Surf Life Saving Queensland,” Mr Waugh said.

“This partnership will see Breaka support some of the most effective and important surf safety and youth development programs in the state, and we couldn’t be happier to be able to assist the great work that this organisation does throughout the community.”

In addition to supporting community awareness programs, the partnership will see Breaka provide equipment directly to surf life saving clubs around the state for their Nippers programs, as well as sponsorship of key awards recognising youth excellence.

The partnership between SLSQ and Breaka is a three-year agreement commencing in 2014, with Breaka to be identified as a Community Partner of SLSQ. The development of the multi-year partnership was formed with the support of external sponsorship agency, Brand Ambassadors.

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