Surf Life Saving Queensland (SLSQ) has brewed up a crafty new fundraising initiative to help support volunteer beach patrols across the state.
Teaming up with Newstead Brewing Co. to launch a new Coastal Ale, Nineteen 09, proceeds will go back into supporting volunteer surf lifesavers.
The craft beer pays tribute to the first recorded rescue in Queensland, on 21 February 1909, when a group of surf lifesavers pulled four women and a man from a treacherous rip at Greenmount Beach on the Gold Coast.
SLSQ chief executive officer John Brennan OAM said the partnership was an exciting opportunity for both organisations.
“The partnership between SLSQ and Newstead Brewing Co. combines two of Australia’s favourite things – an appreciation of good beer, and the iconic red and yellow surf lifesavers who protect our coastline.
“The Nineteen 09 beer will be available all over Queensland, not just on the coast, with a percentage of each can sold going straight back into supporting beach safety services and our volunteer lifesavers.
“This is an opportunity for all Queenslanders to raise a glass and raise some funds for our lifesaving heroes at the same time,” he said.
The brewing has begun and 60,000 cans are ready for Queensland tastebuds, with Newstead Brewing Co. chief executive officer Mark Howes excited to support the iconic organisation.
“Newstead Brewing Co is ecstatic to announce a partnership with Surf Life Saving Queensland. SLSQ has a substantial history of leadership, safety advocacy and community awareness throughout the Queensland coastline,” he said.
“It is a privilege to help support the fantastic work of surf lifesaving within the great state of Queensland. Newstead was founded on the principals of community and quality and we cannot think of a partnership that aligns with our core values better than with SLSQ.
“We look forward to celebrating the exceptional work of SLSQ and reinvesting in such a fundamental Queensland organisation.”
Volunteer lifesavers were involved in the process to help decide the brew’s palate and aroma – which is designed to refresh and revive. The craft ale is described as having an undercurrent of summer fruits and just a splash of hoppy bitterness.
Nineteen 09 will not only raise funds for surf lifesaving, but will also serve to push the key water safety “Don’t Drink and Swim” message right into the hands of Queenslanders.
Nineteen 09 will be available by summer at all participating surf clubs, liquor retailers and outlets.
For those who wish to enjoy the refreshing drop sooner, head to Newstead Brewing’s two Brisbane venues or purchase online at newsteadbrewing.com.au
More information can be found at lifesaving.com.au/nineteen09